Nextflix - Watch Now

Netflix new 'Watch Now' feature is in my opinion the future of television. Combine the wonderful online user experience that Netflix provides with on-demand downloads and you have what we've all been waiting for since the original interactive television trials were conducted in the early nineties. I can't figure out why Netflix founder and CEO Reed Hastings was quoted last year as saying that it would be many years before Netflix offered downloads. Maybe he was trying to mislead the competition or maybe he 'got it' sometime since that quote.